“He Cared the Most”



Apple’s posted a video of the company’s recent celebration of Steve Jobs’ life. It’s beautiful, and moving, and I recommend watching it all the way through. In it, Jony Ive (lead designer on Apple products including the iMac, iPod, iPhone, and iPad) absolutely nails what made Steve Jobs so great.

Here are the essential four words: “He cared the most.”

Here’s the link.




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